Business Goal
by Tim O'Reilly
January 2000
The authors of the book Built to Last say great companies have
Big Hairy Audacious Goals. Here's mine:
To become the information provider of choice to the people who are shaping
the future of our planet, and to enable change by capturing and transmitting
the knowledge of innovators and innovative communities.
Strategies:
Find areas where innovative, grassroots communities are reshaping
industries or important social dynamics in positive ways, and build businesses
that support knowledge transfer among members of those communities and
those who want to join them.
Provide high-quality, rich information in multiple media that
captures the knowledge of the leading edge in ways that makes it accessible
to a wider audience, and allows them to follow the trailblazers more
effectively.
Recognize important trends early, help crystallize their importance,
and bring them to light.
Develop direct relationships with the members of innovative
communities, and help them achieve their goals.
Create a distributed company structure that mirrors the distributed,
networked nature of the communities we seek to serve, with individual business
units that are closely identified with their core customers.
