I recently saw a great story on the local news about an area church that flipped one of today’s fastest-growing entrepreneurial ventures on its head to help people in need. They’ve created what’s called a Reverse Food Truck.
The idea is quite profound in its simplicity. Rather than driving a food truck around town to sell tasty dishes to customers, the church instead takes the Reverse Food Truck and parks it outside local grocery stores and solicits donations for their food pantry.
In the Reverse Food Truck’s first year of operation, it collected enough food to serve 16,500 meals to those in need. Part of the food truck’s success is the on-the-spot awareness it can generate as grocery store customers are walking in from their cars. Many of us would be more than willing to throw some extra food in our cart to donate, but it’s rarely at the top of our mind when we head out to do our weekly shopping.
What’s an idea you have that your can flip upside down or turn around backwards for some creative innovation? It often doesn’t take much thought to come up with something new and fresh. The exercise of trying to turn a common idea upside down can offer a new perspective that can lead to solutions for thorny problems.
This is also why it’s always a great idea to work as part of a team as often as possible. Different outlooks and perspectives can very often lead the way toward a solution or breakthrough innovation that can take your business, charity, or team to the next level.