Facebook Changed Everything Again!
Have you noticed that you’re probably not seeing as much content on Facebook from Pages that you’ve Liked in the past? There was a time when all you needed to do to see regular posts from Pages was to Like them. Facebook changed their algorithms again recently in an effort to get Page owners to pay for advertisements and promoted posts, thus burying content you had grown accustomed to seeing on a daily basis.
Did you know that there are steps you can take to help ensure you see more of what you want in your Facebook news feed? Thankfully, Facebook still puts much of that power in your hands.
8 Tips to Help You See What You’re Missing on Facebook
- Like and Follow: Liking a Page is only the first step to getting that Page’s content in your news feed. Sure, it will show up often when you first Like it, but over time that Page’s content will drop off and disappear. As soon as you Like a Page, make sure you click Follow too. Go back through your favorite Pages and make sure you’ve clicked the Follow button.
- Add your Favorite Pages to your Interest Lists: The very next thing you should do to help your favorite Pages show up in your news feed is to add them to your Interest Lists. Creating an Interest List is easy. Just hover over the Liked button on any Page, then choose + New List… and let Facebook walk you through the process. Once you’ve created an Interest List, you can add your favorite Pages to that list.
- Like individual posts when they appear on your timeline: Don’t go crazy and Like every single post you come across, but choose the best posts from your favorite Pages and Like them. This will help keep that Page’s content in your news feed as explained below.
- Comment regularly on posts: When it comes to Liking, Commenting, and Sharing individual posts, a Facebook algorithm called Last Actor comes in to play. Basically, Facebook gives more weight to any Page or person that you’ve interacted with during your last 50 interactions.
- Share content you like that you think others will enjoy: One way to solidify a Page’s content showing up in your news feed is to share it. As with Liking, don’t feel like you need to share everything, just the best of the best. Be sure to share content produced by the Page owners most often. For instance, on my own Facebook page for The Incremental Life, I often post content from many blogs and websites other than my own. It helps my own posts and my blog have more reach when users share content I’ve posted from my own blog.
- Click through and view your favorite Pages regularly: Another factor in Facebook’s Last Actor algorithm is visits to a Page. Every time you click through and view a Facebook page, that’s counted as an interaction, which means it’s more likely that Page’s content will appear regularly in your news feed.
- Be a cheerleader for your favorite Pages and encourage others to Like the Page: If there are Pages you think are especially great, consider becoming an unofficial brand ambassador and invite your friends to Like the Page. The best advertising has always been word-of-mouth advertising because it garners trust. With Facebook’s recent changes, your favorite Pages will rely on brand ambassadors more than ever.
- Hide stuff you don’t want to see: An often unconsidered tool in your Facebook toolbox is the ability to hide content. When you hide content you don’t want to see, you put the Facebook algorithm to work to fill your news feed with content more relevant to you. You can hide content by clicking the down caret in the upper right corner of the post and choosing either “I don’t want to see this,” or “Hide all from…”
Keep in mind that the above tips are practices you’ll need to repeat on a regular basis. The less you interact with Pages and individuals, the less often you’ll see their posts in your news feed. So, keep Liking, Commenting on, and Sharing great content on a regular basis to make sure you and others don’t miss out.
What are some of your favorite Facebook pages? Let us know in the comments.
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