Mike Bracken

Mike Bracken is chief digital officer for the Co-operative Group, the largest mutual cooperative in the world. Previously, he was executive director of digital and chief data officer for the UK government from July 2011 to September 2015. Mike was responsible for transforming public sector services to a “digital by default” model by building and championing a digital culture that puts the user first and delivers the best, low-cost public services possible. Prior to joining the government, Mike worked at Guardian News & Media as digital development director for nearly four years, cofounded e-democracy site My Society, and was a director/shareholder at technical services company Wavex.

Content

Design principles for digital services

August 1, 2016

Ten key design principles developed by the UK Government Digital Service to champion a culture that puts the user first and delivers the best, low-cost public services possible.

Design principles for digital services

March 21, 2016

Ten key design principles developed by the UK Government Digital Service to champion a culture that puts the user first and delivers the best, low-cost public services possible.