Have you ever noticed how many businesses have some sort of superlative as part of their name? If not as part of the name, you’ll find it in their byline.
I saw a pickup truck the other day with a sign on it for “Superior Landscaping.” A similar byline would say something like, “delivering superior service and beautifying your home.”
You’ll see all sorts of superlatives such as ultimate, best, superior, pinnacle, first-class, revolutionary…the list goes on and on.
Notice you’ll never see a business tell you they’ll keep things as-is. You’d never pay a company to maintain the status quo would you?
What’s your superlative? How do you advertise yourself to the world? Are you actually giving your customers what you advertise?
Also published on Medium.
I’m Jeff M. Miller, and I help ordinary people who are stuck in a rut change their behaviors so they can be extraordinary. I’m an entrepreneur who retired from my full-time job in my early 40s to work from home. I’m a financial counselor, life coach, graphic designer, and passionate believer in helping others improve their lives a little more each day.
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