Have you ever noticed how many businesses have some sort of superlative as part of their name? If not as part of the name, you’ll find it in their byline.
I saw a pickup truck the other day with a sign on it for “Superior Landscaping.” A similar byline would say something like, “delivering superior service and beautifying your home.”
You’ll see all sorts of superlatives such as ultimate, best, superior, pinnacle, first-class, revolutionary…the list goes on and on.
Notice you’ll never see a business tell you they’ll keep things as-is. You’d never pay a company to maintain the status quo would you?
What’s your superlative? How do you advertise yourself to the world? Are you actually giving your customers what you advertise?
Also published on Medium.
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